ABOUT US : introduce AGENCY WIL
"AGENCY WIL specializes in introducing and exporting Korea's diverse, high-quality fashion and lifestyle brands to the global market."
AGENCY WIL effectively introduces Korea’s original, innovative designs and premium products to the global market with years of experience and extensive network in the fashion industry.
AGENCY WIL collaborate closely with each brand to deliver customized solutions that meet their specific needs. We establish optimal marketing strategies and diversify sales channels, identifying international customers to drive sales growth by analyzing brand characteristics and market trends. Our expertise ensures seamless management of the entire import and export process.
AGENCY WIL is a dedicated partner in the global expansion of Korean brands, committed to elevating their presence on the world stage. We strive to build organic, collaborative relationships with our clients, moving forward together towards common goals. And we are raising brand awareness and creating new business opportunities by participating in international exhibitions and buyer matching programs.
BRANDS : who we represent
PARTNERS : who we work with
FASHION
ANTONIA
Arkive Studio
B.space
BLACKBOX Italy
BLOOMINGDALES
Browns Fashion
CLUB 21
DOVER STREET MARKET
En-Culture
GALERIES LAFAYETTE
H. LORENZO
Harvey Nichols
HBX / Hypebeast
Innocent Hood
IT Hong Kong
KITH
L.H.P(Ueno Shokai)
La Maison Simons
Lane Crawford
LE BON MARCHÉ
LN-CC
LUISA VIA ROMA
Maillot
MR PORTER
Mytheresa
NUBIAN Tokyo
Politix Store
Printemps
Rubaiyat
Saks Fifth Avenue
Samaritaine Paris
SHINE Hong Kong
Siam Discovery
Slow Turtle Shop
SUPPA
THE BALANCING
The Broken Arm
THE NEXT DOOR
TRÈS BIEN
Urban Outfitters
XU Tokyo
and many more…
LIFESTYLE
+COOP
A Mano
Ad hoc
AERIN
Aest concept store
Alchemy Works
Alder & co
Ama La Vita
Amara
ARCHIPEL
ARIA
Artifacts
ATELIERNUMERO7
ATYS Design
Avenue Road
L’avant gardiste
Beam & Anchor
Bungalow 55
Burke Mercantile
Burro
Cadine
Chapters Indigo
Clayton Gray Home
Current Home
FLEUX
FORGE
HELMÈ Boutique
Minneapolis Institute of Art
MoMa Design Store NYC
MoMa Design Store HK
MoMa Design Store Tokyo
Museum Of The Future
NK BOUTIQUE
Poetry of Material Things
POKETO
Supermatique
The Conran Shop Kuwait
The Conran Shop London
The Conran Shop Paris
The Modern Shop
The NEXT DOOR
Uncommon Goods
EXPERIENCE : what we did
WHERE WE PARTICIPATED
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AGENDA / NEW YORK
CAPSULE SHOW / LAS VEGAS
PROJECT / LAS VEGAS
LIBERTY / LAS VEGAS
JFW INTERNATIONAL FASHION FAIR / TOKYO
MANWOMAN SHOW / TOKYO
roomsLINK / TOKYO
MODE SHANGHAI / SHANGHAI
SEOUL FASHION WEEK / SEOUL
FASHION KODE / SEOUL
INDIE BRAND FAIR / SEOUL
DFF / DAEGU
PITTI IMMAGINE UOMO / FLORENCE
WHITE SHOW / MILAN
MANWOMAN SHOW / PARIS
CAPSULE SHOW / PARIS
TRANOI / PARIS
BREAD & BUTTTER SUPER SHOW / BERLIN
SEEK / BERLIN
PREMIUM / BERLIN
VISION / COPENHAGEN
MARGIN / LONDON
MANWOMAN SHOW / NEW YORK
CAPSULE SHOW / NEW YORK
SERVICE : what we do
MATCHING PARTNERS
MATCHING PARTNERS We search buyers and retailers that meet the needs of our customers and find the ideal partner. And we analyze the characteristics of the brand and market trends to suggest the best combination.
NETWORK & COMMUNICATION We expand the distribution network and develop efficient sales channels through collaboration with global buyers and retailers, so that each brand is successfully introduced to the global market. We also continuously exchange feedback and offer customized solutions for each brand.
MANAGING TRANSACTIONS We manage the entire process from brand introduction to order, delivery, and payment, ensuring smooth coordination between brands, buyers, and retailers.
RESEARCH & ANALYSE We analyze global market trends to develop targeted export strategies for each brand, considering consumer preferences, distribution channels, and competitors in each country.
MARKETING We enhance brand awareness through social media campaigns, online showrooms, and participation in global fashion exhibitions.
SUPPORTING EXPORTATION We support all administrative procedures for brand exports, including customs, logistics, and contracting. Our consulting draws on deep trade expertise.
CONTACT : feel free to contact us!
SOOYEOLL SUNG
International Sales Director & Consultant
JUNGMIN MIKAËL LEE
International Sales Manager
GENERAL INFORMATION
ⓒ2024.